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Making private investment available for everyone.

Imagine a world where private investing is made clear and can be trusted!

Equifaira is a team of experts that carefully selects private founder and family led companies to invest in. We work with them day to day to help them grow and guide them to get a return for their shareholders, including Equifaira.

Equifaira Management Inc. delivers consulting services to its clients. Equifaira Private Securities Inc. is an exempt market dealer of private securities in Canada.

Equifaira Management and Equifaira Private Securities are wholly owned subsidiaries of Equifaira Partners Inc.

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Equifaira achieves this by carefully analyzing and assessing the local consumer products and technology marketplace and carefully selecting privately held founder and family led companies with potential, providing investment and talent to guide and empower them to achieve exceptional growth and positively impact the local economy and community.

The Equifaira Four Pillars Methodology



Carefully select privately held companies with the potential for exceptional growth

Strategically Invest


Strategically invest in select companies we work with.



Help our clients grow by embedding in key roles in their business.

Guide for Return


Guide them to achieve a return for their investors (including Equifaira).

Executive Team


Todd Buchanan


Asghar Khan


Elizabeth Liu, K.C.

FOUNDER | Advisor

Featured Clients


Making private investment available for everyone.

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Todd Buchanan​

Todd is a passionate entrepreneurial leader. His focus is on early stage business structure creation to position for hyper growth, strategic planning and execution, team, process and technology foundation building, business relationships management, market analytics and international deal delivery. For the first 25 years of his career, through his own technology and management consulting firms, he primarily worked with Fortune 500, public and private companies on the creation and implementation of business process management methods and technology. More recently he has focussed on assisting business founders with start-up through proof of concept and hyper growth including companies such as: LYFE Kitchen; Luvo, Inc. and; Equifaira’s clients. Todd has held senior executive positions including: President and CEO; President and General Manager; Vice President of Strategy and Execution; VP Marketing & Sales; VP & General Manager of Operations, VP Corporate Development and VP Corporate Finance. He currently serves on the boards and in advisory roles with a number of companies.

Asghar Khan

Asghar’s career spans with leadership roles in global blue chip companies across industries in North America and Asia. Working within public and private enterprises, he has driven shareholder value and long-term growth. He has held several senior roles in manufacturing, telecom, consumer goods and management consulting firms in developed to emerging markets. Until recently he was the Regional Head of Strategy and Business Development for PepsiCo Inc, leading a multi-billion dollar portfolio across Asia Pacific, with primary focus to develop and lead strategy / M&A. He has also held the position of Chief Financial Officer at PepsiCo in South East Asia. Before that, Khan worked in senior Finance roles at Rogers Communications Inc. Asghar has also served on the boards of various MNC’s in Asia Pacific. He is a member of CIMA Australia, holds a Bachelor’s degree from Albright College and a Master’s degree in Finance from The Wharton School of Business, University of Pennsylvania.

Elizabeth Liu, K.C.
Founder | Advisor

With a unique combination of over 25 years of management and legal experience,
Elizabeth is a credit to the Equifaira team. Having served in various C-level positions for a number of public and private companies, she has also acted as an advisor to early stage companies. Elizabeth founded and is the Managing Director of LINK Business Law Group, a firm that meets the needs of corporate clients by providing a broad range of legal, strategic and risk management advice. 

Elizabeth completed her undergraduate studies and McGill University and obtained her law degree at the University of British Columbia. In December 2016, she was appointed King’s Counsel (formerly Queen’s Counsel) by Order-in-Council.