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Making private investment available for everyone.

Imagine a world where private investing is made clear and can be trusted!

Equifaira is a team of experts that carefully selects private founder and family led companies to invest in. We work with them day to day to help them grow and guide them to get a return for their shareholders, including Equifaira.

Equifaira Management Inc. delivers consulting services to its clients. Equifaira Private Securities Inc. is an exempt market dealer of private securities in Canada.

Equifaira Management and Equifaira Private Securities are wholly owned subsidiaries of Equifaira Partners Inc.

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Equifaira achieves this by carefully analyzing and assessing the local consumer products and technology marketplace and carefully selecting privately held founder and family led companies with potential, providing investment and talent to guide and empower them to achieve exceptional growth and positively impact the local economy and community.

The Equifaira Four Pillars Methodology

Carefully
Select

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Carefully select privately held companies with the potential for exceptional growth

Strategically Invest

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Strategically invest in select companies we work with.

Help
Grow

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Help our clients grow by embedding in key roles in their business.

Guide for Return

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Guide them to achieve a return for their investors (including Equifaira).

Executive Team

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Todd Buchanan

MANAGING PARTNER | DIRECTOR
JustinMaxwell-nobackground

Justin Maxwell

PARTNER | DIRECTOR
ElliottRoutley

Elliott Routly

ASSOCIATE PARTNER

Independent Directors

Jeanette Jackson

CEO Foresight Canada Clean Technology

Samir Sharma

Managing Director Bay Capital

Dave Clancy

HHI Advisory Services

Select Current and Past Clients

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SurgicallyCleanAir
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Making private investment available for everyone.

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Todd Buchanan​
MANAGING DIRECTOR, CHIEF STRATEGY OFFICER

Todd is a passionate entrepreneurial leader. His focus is on early stage business structure creation to position for hyper growth, strategic planning and execution, team, process and technology foundation building, business relationships management, market analytics and international deal delivery. For the first 25 years of his career, through his own technology and management consulting firms, he primarily worked with Fortune 500, public and private companies on the creation and implementation of business process management methods and technology. More recently he has focussed on assisting business founders with start-up through proof of concept and hyper growth including companies such as: LYFE Kitchen; Luvo, Inc. and; Equifaira’s clients. Todd has held senior executive positions including: President and CEO; President and General Manager; Vice President of Strategy and Execution; VP Marketing & Sales; VP & General Manager of Operations, VP Corporate Development and VP Corporate Finance. He currently serves on the boards and in advisory roles with a number of companies.

Justin Maxwell
Partner | Director
Justin Maxwell is an entrepreneur, operator and former recipient of Business In Vancouver’s “Top 40 Under Forty” award, recognizing his exceptional contributions to Canadian business. With a diverse career which began at Intrawest and the Related Companies in the real estate business, he has held prominent roles including Vice President at Nexii Building Solutions Inc., MixCast Studios Inc., co-founder of Blue Planet Water Solutions and COO of AngusOne. Currently, serving as a Partner/Director at Equifaira Partners Inc., Justin provides strategic advisory services to founders and families from business inception through to scale and M&A. Justin’s professional journey reflects his expertise in managing start-ups to multinational corporations.
 
A graduate of the University of Western Ontario, Justin is an avid sailor, skier, and racquet sports enthusiast. His passion project, Marine Tree Inc., was conceived to develop technology platforms for the marine industry.
Elliott Routly
Associate Partner

Elliott Routly is a Chartered Financial Analyst (CFA) with an initial education and background in Engineering that he converted to financial education and extensive work in the investment banking industry. He brings experience in tech, trading, renewable power generation, construction, and engineering businesses which includes extensive financial modeling and contract structuring work. He has held executive roles in engineering technology, investment banking, construction, and tech companies. Elliott provides strategic financial planning & analysis services for portfolio companies.